Microsoft is the best brand in Britain
Microsoft has been voted the country’s top brand, swapping places with Google, last year’s winner, the Telegraph reports.
The software company moved from second to first place in a list of the 500 brands that the public thought were reliable, distinguished and the best quality.
In second place was Rolex, the watch manufacturer, followed by Google, then British Airways and the BBC.
The list, voted by 2,100 consumers, is compiled by a company called Superbrands, who use an expert panel to draw up the shortlist of 500 brands.
With Apple also making it into the top ten, the list demonstrated technology companies have dominated people’s lives to such an extent they are more highly rated than most food, drink, car manufacturers as well as retailers and leisure giants, the report says.
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